BIRCH CREATIVE

Dubai UAE. Position: Creative Head. 

FUEL-UP by Kcal, a recent brand of mine but already one of my favourites. The brand is very masculine, manful and powerful and aims to appeal to avid gym goers and athletes who view food as fuel for their bodies and performances. This brand has its unique brand identity. The combination of yellow and black provides a high-contrast, energetic and captivating look while the FU symbol could be seen as daring but the marketing really does write itself and addresses the target audience successfully. Kcal endorsement simply adds credibility and trustworthiness to the eyes of the consumers.

"If you don't meal prep, then FU

 will do everything for you"