BIRCH CREATIVE

Dubai UAE. Position: Creative Head. 

A new addition to the Kcal family, healthy catering for the corporate and private sectors. Kcal Catering had to maintain the overall integrity of Kcal's brand identity, yet with an intrinsic look and feel. A simple logo adjustment and an adjustment to the colour pallet gave Kcal Catering its own identity whilst leveraging the recognized consumer connection with the core brand.